Case studies
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Cancer Research UK
Cancer Research UK is one of the world’s biggest healthcare charities. Its groundbreaking work has saved millions of lives. It raises nearly half a billion pounds a year. Yet, excluding legacies, over 90% of donations are for £10 or less. With a big capital campaign on the horizon it was time to increase the number of major gifts and to undertake a significant feasibility study.
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Christ’s Hospital School
Christ’s Hospital School has over 450 years of fundraising experience. Founded to provide a first-class education for needy children, its unique charitable arm still covers 70% of running costs. But history and uniqueness bring their own challenges. More Partnership was asked to do a full, 21st century audit of fundraising operations and then to mentor the new development director through her first six months.
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Katholieke Universiteit Leuven
Katholieke Universiteit Leuven is one of Europe’s oldest and most prestigious universities. It also has a strong philanthropic history. But, like many European institutions, it is looking to scale up its fundraising activities. More Partnership carried out a comprehensive audit, before helping to launch a feasibility study for a new campaign.
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Royal Botanic Gardens, Kew
Kew is not just a pretty place. It’s a powerhouse of science with 250 cutting-edge researchers. And for all its royal credentials, Kew is not just British. It’s the centre of a global network of 800 scientific and conservation organisations in 100 countries. But do these impressive numbers add up to making a major worldwide fundraising campaign realistic? Enter More Partnership for a comprehensive feasibility study…
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Shobana Jeyasingh Dance Company
In 2010, Shobana Jeyasingh Dance Company was a well-established but small arts organisation in search of fundraising strategy. Enter More Partnership centre stage. We not only created a new framework but also helped to secure the first major gift. Today, the relationship is still strong, as we return regularly to monitor progress against the strategy we helped to create.
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Soil Association
The Soil Association is the UK’s leading organisation promoting planet-friendly food and farming, known for its certification of organic food but also for its campaigns, reports and work with schools. During a recent period of organisational change, More Partnership helped out by providing interim management of fundraising activities.
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University of Oxford
The University of Oxford needs no introduction as an academic brand – or as a pioneer of higher-education fundraising in the UK. Its distinctive collegiate structure is a major asset but also a managerial challenge. Hence the idea of benchmarking fundraising in Oxford colleges, initiated by a far-sighted donor. Today, the annual survey, run by More Partnership since it started, is an institution within an institution.
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