Sustaining regular giving

How can we make sure donors keep on giving? How should we thank and reward them? How do regular givers turn into donors of major gifts?

Some of the most successful alumni giving programmes in UK universities were set up by More Partners, before we became consultants! Between us we’ve worked on regular giving across the charitable spectrum, so we know what works (and what doesn’t). The advice we offer you will depend on the specific questions you’re asking and the type of organisation you work for. And it’s an indisputable fact: if you don’t build and look after a pool of regular donors, you’re missing a major opportunity.