Rosie Dale

Rosie Dale


+44 (0)7773 876114

Working for More is brilliant. I get to work with lots of different organisations helping them to bring their communities together to inspire them to give to provide access to education, find answers to the world’s problems and enrich people’s lives. I work with clients to make their donors feel good about giving and, no matter how large or small their donation is, proud that it is having an impact on the things that they care about.

I’m known for my love of data and I really like those moments when a chart enables us to see the wood for the trees providing insight that can be used to make programmes more focused or gives a better understanding of what works. And I love getting under the skin of what motivates people to give and to work with others to craft stories and messaging that really talks to them.

Some I've worked with recently


  • Regular giving
  • Developing long-term regular giving programmes
  • Benchmarking
  • Analysing data and using it for strategic decision-making
  • Development of supporter journeys
  • Mid-level giving
  • Donor stewardship
  • Development of persuasive messaging
  • Helping fundraisers to stand in their donors’ shoes

Before More

  • 17 years in Alumni and Development at the University of Bristol – 14 as part of the senior management team leading and managing the regular giving and stewardship programmes and the Development Services teams
  • BA in Geography from the University of Leicester

Outside More

  • Gardening
  • Learning more about nature and the wonderful world we live in
  • Helping to run Cubs and Beaver Scout groups
  • Making time for family and the joy of being a mum to two boys